who I am

Hi, I’m Irina, an e-commerce entrepreneur with 16 years of experience and a Master’s degree in Communication. When I started my first online business in 2008, I faced countless challenges, from building a website to uploading products, to understanding marketing strategies and social media presence—all with little guidance. I had to navigate these obstacles alone, learning valuable lessons along the way. Now, my goal is to help aspiring entrepreneurs, especially beginners and women, launch their online businesses with confidence, avoiding the pitfalls I once faced. I offer personalized guidance to make your journey smoother and more successful.